C-Level Advisor, Researcher, Technology Strategist and Customer Advocate.
Experience and
Distinction
With over 30 years of experience in the technology and consulting industry, I have worked with a wide range of clients in various sectors. My expertise includes technology strategy, business alignment, governance, architecture, digital transformation and enterprise architecture. I am also a skilled researcher with a proven track record in delivering insights that inform strategic decision-making.
I hold a Bachelor's degree in Accounting, an MBA in technology management and Master of Digital Media degree. I have also completed several leadership courses from Harvard and INSEAD.
Awarded National Business Intelligence Award
Winner of stc senior leadership business award
Certified in Governance of Enterprise IT
What I Do
I provide strategic advisory and consulting services to organizations seeking to leverage digital technologies for innovation, operational efficiency, and sustainable growth. With a strong foundation in enterprise leadership and technology transformation, I work closely with clients to align digital strategies with organizational goals, ensuring practical outcomes and measurable impact.
Currently a researcher at The Circle Lab and a PhD student in Artificial Intelligence, my academic work explores how AI and digital systems reshape governance models, organizational practices, and educational paradigms. I am particularly interested in applying AI in corporate strategy, ethical decision-making, and Computer-Supported Collaborative Learning (CSCL), focusing on how emerging technologies can enhance institutional agility and human-centred outcomes.
My experience spans digital transformation programs, technology governance frameworks, and the integration of AI across diverse domains. Whether advising on policy implications, leading complex projects, or exploring the intersection of AI and education, I bring a unique blend of industry expertise and academic insight to every initiative, helping organizations adapt, innovate, and thrive in an evolving digital world.
About Me.
Hello, I'm Atif, and I've been navigating the ever-evolving world of technology and telecommunications for the better part of my career. Allow me to walk you through my professional journey.
The Mobilink Era
I kickstarted my career at Mobilink, where I had the exciting opportunity to help set up the company from the ground up. I played a crucial role in achieving a remarkable 100% Year-over-Year growth. During this time, I also helped lay foundation of the IT department.
The Canadian Expedition: Wind Mobile
My journey led me to Canada, where I took on the role of Chief Information Officer at Wind Mobile. I was thrilled to build a technology department that became the driving force behind the company's success. My efforts here culminated in Wind Mobile's acquisition by Shaw Communications.
The Shaw Communications Chapter: Freedom Mobile
Post-acquisition, Wind Mobile became Freedom and I served as the Head of Wireless BSS at Shaw Communications. My focus was on fortifying our technological capabilities, and it was gratifying to be a vital part of the company’s progress and continue to build post acquisition.
Conquering the Middle East: stc
Later, I joined Saudi Telecom Company (stc), one of the top telecommunications giants in the Middle East. I was responsible for creating a forward-looking technology strategy and laid the foundation for the Enterprise and Business Architecture departments. One of the highlights of my tenure was leading the digital architecture creation for the group.
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The Academic Interlude
Driven by an interest in new media, I decided to take a hiatus from my professional commitments. I completed a Master of Digital Media degree, setting the stage for a deeper academic exploration. Currently, I am pursuing a Ph.D., focusing on Artificial Intelligence's ethical and educational aspects.
I continue to be fascinated by the confluence of technology, ethics, and education, and look forward to more challenging and fulfilling experiences in the future
Education & Leadership
2023-
PhD Student
Toronto Metropolitan University
As part of The Circle Lab, I am interested in developing a framework to identify and report AI bias in corporate and educational environments. I am keenly interested in ethical issues in an AI era.
2022-2023
Master of Digital Media
Toronto Metropolitan University
My Multidisciplinary Master's degree equipped me with a comprehensive understanding of Digital Media. Furthermore, I authored a major research paper that delved into the transformative potential of Gamification in developing and enhancing online communities.
2006
Harvard Business School
Executive Management - Delivering Information Services
2004
INSEAD
Executive Management - Leading for Results
2003
INSEAD
Executive Management - Organizational Leadership
1992-1994
MBA - Management of Technology
Asian Institute of Technology
Possessing an MBA with a strong emphasis on technology management, I have gained an in-depth understanding of risk management, finance, sustainable development, and R&D. During my academic journey, I published a research paper that explored the challenges arising from conflicts between manufacturing and marketing departments.
1989-1992
B.Comm Accounting
University of The Punjab
Equipped with a degree in Business and Commerce, I possess a strong foundation in accounting, tax, and financial aspects of business management. This knowledge enables me to effectively navigate complex financial landscapes and make informed decisions to drive business success.
Clients and Collaborations
Over the years, I have had the privilege of working with some of the world's leading brands and organizations. These experiences have enabled me to gain valuable insights into different sectors and industries, and to develop a broad network of contacts and partners.
Zouhair Khaliq, Board Member
"Atif brings tremendous motivation and focus to his job and executes with precision and detail. Atif also brings an all around approach to IT. One can see his enthusiasm and his interest in what he does. For him it is not just a job but a mission "
Ken Campbell, CEO
"Atif played a critical role as we emerged from an early start up period to a point of stabilizing our business systems and related team. Most importantly, Atif is a great person to work with - a true team player who loves to work to a common goal."
Naeem Z. Venture Capitalist
“Atif is a good leader, intelligent and creative, who is perceptive and is able to understand customer requirements and then deliver outstanding performance.”